Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2001.Description: xxvi, 414 p. : ill. ; 24 cmISBN:
  • 0761919074 (cloth : alk. paper)
  • 0761919082 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 303.3/42 21
LOC classification:
  • HM1196 .S56 2001 HM1196 .S56 HM1196 .S56
Contents:
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HM1196.S56 (Browse shelf(Opens below)) c.1 Available BK013186
General Collection item General Collection item Nairobi Campus Open Shelves HM1196.S56 (Browse shelf(Opens below)) c.2 Available BK033868

Includes bibliographical references and index.

Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.

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