Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi.

By: Material type: TextTextPublication details: Lanham : Rowman & Littlefield Publishers, c2008.Description: viii, 211 p : illISBN:
  • 0742555440 :
Subject(s): LOC classification:
  • HF5823 .D255
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5823.D255 2008 (Browse shelf(Opens below)) Available BK103357
General Collection item General Collection item Athi-River Campus Open Shelves HF5823.D255 2008 (Browse shelf(Opens below)) Available BK103376
General Collection item General Collection item Athi-River Campus Open Shelves HF5823.D255 2008 (Browse shelf(Opens below)) Available BK103377
General Collection item General Collection item Athi-River Campus Open Shelves HF5823.D255 2008 (Browse shelf(Opens below)) Available BK103358
General Collection item General Collection item Nairobi Campus Open Shelves HF5823.D255 2008 (Browse shelf(Opens below)) Available BK103374
General Collection item General Collection item Nairobi Campus Open Shelves HF5823.D255 2008 (Browse shelf(Opens below)) In transit from Athi-River Campus to Nairobi Campus since 08/27/2021 BK103375

Includes bibliographical references and index.

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