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An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited / Danson Ndungu Kariuki Mwangi.

By:

Mwangi, Danson Ndungu Kariuki

Material type: Text

TextPublication details: Nairobi : Daystar University, 2010.Description: xi, 127p : illSubject(s):

Cell phone service industry -- Marketing
Cell phone -- Marketing
Cell phone -- Research
Marketing survey

LOC classification:

HE9713 .K4 M93

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses	Nairobi Campus Africana & Special Collection	THES HE9713.K4 M93 2010 (Browse shelf(Opens below))	Available		BK88728

A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management.

Includes bibliographical references and index.

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