Persuasive signs
Beasley, Ron, 1945-
Persuasive signs the semiotics of advertising / [electronic resource] : by Ron Beasley, Marcel Danesi. - Berlin ; New York : Mouton de Gruyter, 2002. - xi, 193 p. : ill. - Approaches to applied semiotics ; 4 .
Includes bibliographical references (p. [175]-190) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Signs and symbols.
Semiotics.
Electronic books.
HF5823 / .B3725 2002eb
659.1/01/4
Persuasive signs the semiotics of advertising / [electronic resource] : by Ron Beasley, Marcel Danesi. - Berlin ; New York : Mouton de Gruyter, 2002. - xi, 193 p. : ill. - Approaches to applied semiotics ; 4 .
Includes bibliographical references (p. [175]-190) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising.
Signs and symbols.
Semiotics.
Electronic books.
HF5823 / .B3725 2002eb
659.1/01/4