Persuasive signs (Record no. 144860)

MARC details
000 -LEADER
fixed length control field 01472nam a2200397Ia 4500
001 - CONTROL NUMBER
control field 0000155712
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002062630.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020731s2002 gw a sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2002029569
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 3110173409 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 3110173417 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783110173406
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9783110888003
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10598037
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)841172473
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B3725 2002eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1/01/4
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beasley, Ron,
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Persuasive signs
Medium [electronic resource] :
Remainder of title the semiotics of advertising /
Statement of responsibility, etc. by Ron Beasley, Marcel Danesi.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berlin ;
-- New York :
Name of publisher, distributor, etc. Mouton de Gruyter,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 193 p. :
Other physical details ill.
490 0# - SERIES STATEMENT
Series statement Approaches to applied semiotics ;
Volume/sequential designation 4
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [175]-190) and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2011.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Signs and symbols.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Semiotics.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Danesi, Marcel,
Dates associated with a name 1946-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10598037">http://site.ebrary.com/lib/daystar/Doc?id=10598037</a>
Public note An electronic book accessible through the World Wide Web; click to view
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 170314
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book

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