Persuasive signs [electronic resource] : the semiotics of advertising / by Ron Beasley, Marcel Danesi.

By: Contributor(s): Material type: TextTextSeries: Approaches to applied semiotics ; 4Publication details: Berlin ; New York : Mouton de Gruyter, 2002.Description: xi, 193 p. : illSubject(s): Genre/Form: DDC classification:
  • 659.1/01/4 21
LOC classification:
  • HF5823 .B3725 2002eb
Online resources:
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Includes bibliographical references (p. [175]-190) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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