Strategic brand management :
Keller, Kevin Lane, 1956-.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0132336222 0132336227
Brand name products--Management.
HD69 / .B7K45
658.8/27
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0132336222 0132336227
Brand name products--Management.
HD69 / .B7K45
658.8/27