Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN: - 0132336222
- 0132336227
- 658.8/27 22
- HD69 .B7K45
- 85.40
| Item type | Current library | Call number | Status | Date due | Barcode |
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Athi-River Campus Open Shelves | HD69.B7K45 2008 (Browse shelf(Opens below)) | Available | BK070928 | |
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Athi-River Campus Open Shelves | HD69.B7K45 2008 (Browse shelf(Opens below)) | Available | BK070929 | |
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Athi-River Campus Open Shelves | HD69.B7K45 2008 (Browse shelf(Opens below)) | Available | BK072786 | |
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Athi-River Campus Open Shelves | HD69.B7K45 2008 (Browse shelf(Opens below)) | Available | BK073868 | |
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Nairobi Campus Open Shelves | HD69.B7K45 2008 (Browse shelf(Opens below)) | Available | BK073865 | |
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Nairobi Campus Open Shelves | HD69.B7K45 2008 (Browse shelf(Opens below)) | Available | BK070926 |
Includes bibliographical references and index.
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