Strategic brand management : (Record no. 28378)

MARC details
000 -LEADER
fixed length control field 01884cam a2200349 a 4500
001 - CONTROL NUMBER
control field 0000043183
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190407020004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070126s2008 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132336222
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132336227
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69
Item number .B7K45
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Number source bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-.
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
787 18 - OTHER RELATIONSHIP ENTRY
Material-specific details GC.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip079/2007003552.html">http://www.loc.gov/catdir/toc/ecip079/2007003552.html</a>
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 090414
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Total Renewals Date last checked out
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HD69.B7K45 2008 BK070928 09/28/2017 09/28/2017 General Collection item      
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HD69.B7K45 2008 BK070929 09/28/2017 09/28/2017 General Collection item Library of Congress Classification    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HD69.B7K45 2008 BK072786 09/28/2017 09/28/2017 General Collection item Library of Congress Classification    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HD69.B7K45 2008 BK073868 09/28/2017 09/28/2017 General Collection item      
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HD69.B7K45 2008 BK073865 09/28/2017 09/28/2017 General Collection item      
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 1 HD69.B7K45 2008 BK070926 06/10/2019 09/28/2017 General Collection item   2 04/06/2019