Marketing research :
Chisnall, Peter M.
Marketing research : analysis and measurement / Peter M. Chisnall. - 2nd ed. - London ; New York : McGraw-Hill, c1981. - xi, 391 p. ; 24 cm.
Includes bibliographical references and index.
0070841241 (pbk.) 007084559X
81004446
Marketing research.
HF5415.2 HF5415.2 / .C43 1981 / .C43
658.8/3
Marketing research : analysis and measurement / Peter M. Chisnall. - 2nd ed. - London ; New York : McGraw-Hill, c1981. - xi, 391 p. ; 24 cm.
Includes bibliographical references and index.
0070841241 (pbk.) 007084559X
81004446
Marketing research.
HF5415.2 HF5415.2 / .C43 1981 / .C43
658.8/3