Performance marketing with Google Analytics [electronic resource] : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley Pub., Inc., 2010.Description: xxiii, 427 p. : illSubject(s): Genre/Form: LOC classification:
  • TK5105.885.G66 T66 2010eb
Online resources:
Contents:
pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes index.

pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.