Fighting words [electronic resource] : persuasive strategies for war and politics / Richard F. Miller.
Material type:
- BF637.P4 M55 2010eb
Includes bibliographical references and index.
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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