Influence of marketing promotions on lifestyle consumption by the middle class: a case of customers of selected premium restaurants in Nairobi / Jackline wairimu Mburu

By: Material type: TextTextPublication details: Nairobi Daystar University 2017Description: xii, 87 pSubject(s):
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A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing

Includes bibliographical references

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