The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited / Annie Irankunda
Material type:
TextPublication details: Nairobi : Daystar University, 2017Description: xi, 71 pSubject(s):
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Theses
|
Nairobi Campus Africana & Special Collection | Africana/Special Collection | THES HF5415.1265.K4I73 2017 (Browse shelf(Opens below)) | Not For Loan | BK0104567 |
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references
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