The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya / Alex Otieno Odhiambo
Material type:
TextPublication details: Nairobi : Daystar University, 2015Description: xi, 95 pSubject(s):
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Theses
|
Nairobi Campus Africana & Special Collection | Africana/Special Collection | THES HF5415.13.K4O85 2015 (Browse shelf(Opens below)) | Available | BK0105199 |
Browsing Nairobi Campus shelves, Shelving location: Africana & Special Collection, Collection: Africana/Special Collection Close shelf browser (Hides shelf browser)
| THES HF5415.5.K4M33 2014 An evaluation of the effect of service quality on customer satisfaction in medical insurance: | THES HF5415.12.W36 2016 Effects of digital marketing on the organizational performance: | THES HF5415.13.K4M87 2017 Effect of marketing strategies on competitive advantage in the banking industry: | THES HF5415.13.K4O85 2015 The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: | THES HF5415.13.K47 2017 Effect of market segmentation on a company's competitive advantage: | THES HF5415.15.K4M35 2018 Effects of route to market strategies on product delivery in the soft drink industry : | THES HF5415.32.K4M86 2015 The role of celebrity endorsement on consumer brand preference : |
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references
There are no comments on this title.
Log in to your account to post a comment.