Communicating corporate image through strategic sponsorships in the banking sector publics, attitudes and outcomes a case of Barclays bank of Kenya (BBK) by Jedidah Karimi Kiura

By: Material type: TextTextPublication details: Nairobi Daystar University 2020Description: xi,143 p illSubject(s): LOC classification:
  • HD59.2 .K58 2020
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A thesis presented to the School of communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirement of degree of Master of Arts in communication

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