Advertising media : a managerial approach / Anthony F. McGann, J. Thomas Russell.

By: Contributor(s): Material type: TextTextPublication details: Homewood, Ill. : R.D. Irwin, 1981.Description: xiv, 375 p. : ill. ; 24 cmISBN:
  • 0256025487
Subject(s): DDC classification:
  • 659.1/11 19
LOC classification:
  • HF5821 .M32 HF5821 .M32
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Open Shelves HF5821.M32 (Browse shelf(Opens below)) c. Available BK033205

Includes bibliographical references and index.

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