Advertising: mass communication in marketing / C. A. Kirkpatrick.
Material type:
TextPublication details: Boston : Houghton Mifflin, c1959.Edition: 2nd edDescription: 514 p. : illus. (part col.), facsims. (part col.)Subject(s): LOC classification: - HF5821 .K5
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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General Collection item
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Nairobi Campus Store | HF5821.K5 (Browse shelf(Opens below)) | c. | Weeded | BK033204 |
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| HF5813.U6B39 Advertising and social change / | HF5813.U6W4 Cases in advertising : | HF5813.U6W4 Cases in advertising / | HF5821.K5 Advertising: | HF5821L35 Principles of marketing : | HF5821.L35 2005 Principles of advertising : | HF5821.W56 The fundamentals of advertising / |
Previous editions by C. A. Kirkpatrick.
Includes bibliographical references.
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