The fundamentals of advertising / John Wilmshurst and Adrian Mackay.

By: Contributor(s): Material type: TextTextPublication details: Boston : Butterworth-Heinemann, c1999.Edition: 2nd edDescription: xi, 384 p. : ill. (some col.) ; 24 cmISBN:
  • 0750615621 :
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5821 .W56 1999 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56
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HF5821L35 Principles of marketing : HF5821L35 Principles of marketing : HF5821L35 Principles of marketing : HF5821.W56 The fundamentals of advertising / HF5823A13 1995 Advertising management / HF5823.C5977 2008 Provocateur : HF5823.C5977 2008 Provocateur :

Includes bibliographical references and index.

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