The fundamentals of advertising / John Wilmshurst and Adrian Mackay.
Material type: TextPublication details: Boston : Butterworth-Heinemann, c1999.Edition: 2nd edDescription: xi, 384 p. : ill. (some col.) ; 24 cmISBN:- 0750615621 :
- 659.1 21
- HF5821 .W56 1999 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56 HF5821 .W56
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General Collection item | Athi-River Campus Open Shelves | HF5821.W56 (Browse shelf(Opens below)) | c.3 | Available | BK062326 | ||
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General Collection item | Nairobi Campus Store | HF5821.W56 (Browse shelf(Opens below)) | Weeded | BK97277 | |||
General Collection item | Nairobi Campus Open Shelves | HF5821.W56 (Browse shelf(Opens below)) | c.5 | Available | BK062307 | ||
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HF5821.M32 Advertising media : | HF5821.W56 The fundamentals of advertising / | HF5821.W56 The fundamentals of advertising / | HF5821.W56 The fundamentals of advertising / | HF5823.A758 2006 Advertising strategy : | HF5823.A758 2006 Advertising strategy : | HF5823.B387 2007 Advertising and promotion : |
Includes bibliographical references and index.
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