Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2005.Edition: 2nd edDescription: xviii, 421 p., 12 p. of plates : ill. (some col.) ; 25 cmISBN:
  • 0199274894
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5438.5 .P475 2005 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.