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Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.

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Material type: Text

TextPublication details: Oxford ; New York : Oxford University Press, 2005.Edition: 2nd edDescription: xviii, 421 p., 12 p. of plates : ill. (some col.) ; 25 cmISBN:

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HF5438.5 .P475 2005 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475 HF5438.5 .P475

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Collection item	Athi-River Campus Open Shelves	HF5438.5.P475 2005 (Browse shelf(Opens below))	c.1	Available	BK030185
General Collection item	Athi-River Campus Open Shelves	HF5438.5.P475 2005 (Browse shelf(Opens below))	c.2	Available	BK030186
General Collection item	Athi-River Campus Open Shelves	HF5438.5.P475 2005 (Browse shelf(Opens below))	c.3	Available	BK030187
General Collection item	Athi-River Campus Open Shelves	HF5438.5.P475 2005 (Browse shelf(Opens below))		Available	BK065355
General Collection item	Athi-River Campus Open Shelves	HF5438.5.P475 2005 (Browse shelf(Opens below))		Available	BK065364
General Collection item	Athi-River Campus Open Shelves	HF5438.5.P475 2005 (Browse shelf(Opens below))		Available	BK065627
General Collection item	Nairobi Campus Store	HF5438.5.P475 2005 (Browse shelf(Opens below))	c.4	Weeded	BK030188
General Collection item	Nairobi Campus Store	HF5438.5.P475 2005 (Browse shelf(Opens below))	c.5	Weeded	BK030189
General Collection item	Nairobi Campus Open Shelves	HF5438.5.P475 2005 (Browse shelf(Opens below))	c.6	Available	BK030190
General Collection item	Nairobi Campus Open Shelves	HF5438.5.P475 2005 (Browse shelf(Opens below))		Available	BK065632
General Collection item	Nairobi Campus Store	HF5438.5.P475 2005 (Browse shelf(Opens below))		Weeded	BK065623

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Includes bibliographical references and index.

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