Marketing in an age of change : an introduction / Jon G. Udell, Gene R. Laczniak.

By: Contributor(s): Material type: TextTextSeries: Wiley series in marketingPublication details: New York : Wiley, c1981.Description: xix, 588 p. : ill. ; 24 cm. & + 84 transparenciesISBN:
  • 0471081698
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .U3 HF5415 .U3
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5415.U3 (Browse shelf(Opens below)) c. Weeded BK032815
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HF5415.S745 1981 Fundamentals of marketing / HF5415.S745 1991 Fundamentals of marketing / HF5415.S745 1991 Fundamentals of marketing / HF5415.U3 Marketing in an age of change : HF5415.Z54 1996 Marketing / HF5415.12.B56 2005 Business marketing. HF5415.12.F648 2004 International e-business marketing /

Includes bibliographies and index.

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