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Marketing research / David A. Aaker, George S. Day.

By:

Aaker, David A

Contributor(s):

Day, George S

Material type: Text

TextSeries: Wiley series in marketingPublication details: New York : Wiley, c1986.Edition: 3rd edDescription: xvi, 677 p. : ill. ; 25 cmISBN:

0471838756

Subject(s):

Marketing research

DDC classification:

658.8/3 19

LOC classification:

HF5415.2 .A14 1986 HF5415.2 .A14

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Holdings
Item type	Current library	Call number	Status	Barcode
General Collection item	Nairobi Campus Store	HF5415.2.A14 (Browse shelf(Opens below))	Weeded	BK032935

Includes bibliographical references and index.

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