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An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited / Danson Ndungu Kariuki Mwangi.

By:

Mwangi, Danson Ndungu Kariuki

Material type: Text

TextPublication details: Nairobi, Kenya : Daystar University, 2010.Description: xi, 127 p : illSubject(s):

Cell phone services -- Marketing -- Kenya
Cell phone services -- Marketing
Marketing surveys -- Africa

LOC classification:

HE9713 .A4 M92

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses	Athi-River Campus Africana & Special Collection	THES HE9713.A4 M92 2010 (Browse shelf(Opens below))	Available		BK85004

A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management.

Includes bibliographical references (p. 110-119)

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