The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University / Kennedy Gakrur Githinji.
Material type:
TextPublication details: Nairobi : Daystar University, 2011.Description: xii, 95 p : illSubject(s): LOC classification: - HF5415.13 .G58
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Theses
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Nairobi Campus Africana & Special Collection | THES HF5415.13.G58 2011 (Browse shelf(Opens below)) | Available | BK89693 |
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A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administartion in Strategic Management, and Marketing.
Includes bibliographical references and index.
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