Total customer value management : transforming business thinking / Gautam Mahajan.
Material type:
TextPublication details: New Delhi Thousand Oaks : Response Books, 2010.Description: xx, 326 p : ill ; cmISBN: - 9788132103127 (pbk.)
- 658.8/12 22
- HF5415.55 .M32
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Athi-River Campus Open Shelves | HF5415.55.M32 2010 (Browse shelf(Opens below)) | Available | BK99232 | ||
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| HF5415.5.Z46 The service edge : | HF5415.55.M32 2010 Total customer value management : | HF5415.55.M32 2010 Total customer value management : | HF5415.55.M32 2010 Total customer value management : | HF5415.6.J6 Contemporary physical distribution & logistics / | HF5415.7.I553 International logistics / | HF5415.7.I553 International logistics / |
Includes index.
Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.
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