International marketing and export management / Gerald Albaum, Edwin Duerr.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England New York : Financial Times Prentice Hall, 2011.Edition: 7th edDescription: xxxi, 990 p : ill. (chiefly col.), col. map ; 25 cmISBN:
  • 0273743880 (pbk.)
  • 9780273743880 (pbk.)
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .I61
Contents:
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF1416.I61 2011 (Browse shelf(Opens below)) Available BK0100541
General Collection item General Collection item Athi-River Campus Open Shelves HF1416.I61 2011 (Browse shelf(Opens below)) Available BK0100542
General Collection item General Collection item Nairobi Campus Open Shelves HF1416.I61 2011 (Browse shelf(Opens below)) Available BK0100543
General Collection item General Collection item Nairobi Campus Open Shelves HF1416.I61 2011 (Browse shelf(Opens below)) Available BK0100544

Includes bibliographical references and index.

International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.

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