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361.
Cases in collective bargaining and industrial relations : a decisional approach / by Raymond L Hilgert. by
Edition: 7th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois : IRWIN, c1993
Availability: Items available for loan: Athi-River Campus (1)Call number: KF3408.A4S3.

362.
Consumer behavior : implications for marketing strategy / Del. I. Hawkins. by
Edition: 4th. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois : IRWIN, c1989
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.33.U6H38 1989.

363.
Essentials of marketing : a global-managerial approach / William D. Perreault. by
Edition: 7th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.M378 1997.

364.
International marketing / Philip R. Cateora. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood : Irwin, c1990
Availability: Items available for loan: Athi-River Campus (1)Call number: HF1009.5.C35 1990.

365.
Marketing management : knowledge and skills / J. Paul Peter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : IRWIN, c1989
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.P387.

366.
Marketing : principles & perspectives / William O. Bearden. by Series: Irwin Series in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : IRWIN, c1995
Availability: Items available for loan: Athi-River Campus (1)Call number: OS HF5415.1.B4155.

367.
Promotional strategy : managing the marketing communications process / James F. Engel. by Series: The Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : IRWIN, c1994
Availability: Not available: Nairobi Campus: Withdrawn (1).

368.
Strategic marketing / David W. Cravens. by
Edition: 3rd.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Irwin, c1991
Availability: Items available for loan: Athi-River Campus (2)Call number: HF5415.135.C72, ... Nairobi Campus (2)Call number: HF5415.135.C72, ... Not available: Athi-River Campus: Withdrawn (3). Nairobi Campus: Withdrawn (1).

369.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by Series: Irvin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.M369.

370.
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Irwin, c1986
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.B44113.

371.
Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1990
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.C6944 1990.

372.
Strategic marketing / David W. Cravens. by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, c1987
Availability: Not available: Athi-River Campus: Withdrawn (1).

373.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1995
Availability: Items available for loan: Athi-River Campus (3)Call number: HF5415.C5275, ... Not available: Nairobi Campus: Withdrawn (1).

374.
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Irwin, 1989
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.B44 1989.

375.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, c1987
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.M369 1987.

376.
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, c1988
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.M223 1988.

377.
Promotional strategy / [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1971
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.E5. Not available: Nairobi Campus: Withdrawn (1).

378.
Strategic marketing / David W. Cravens, Nigel F Piercy. by Series: The McGraw Hill, Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, Irwin, c2003
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.135.C72. Not available: Nairobi Campus: In transit (1).

379.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden and Neil H. Firtle. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Irwin, c1994
Availability: Not available: Nairobi Campus: Withdrawn (3).

380.
Marketing research : text and cases / by Harper W. Boyd and Ralph Westfall. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois : Irwin, c1972
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.B65 1972. Not available: Nairobi Campus: Withdrawn (1).