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801.

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Biology : life on earth / Teresa Audesirk. by

Audesirk, Teresa
Teresa, Audesirk [joint author.]

Edition: 3rd.ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Macmillan, 1993

Availability: Items available for loan: Athi-River Campus (1)Call number: OS QH308.2.A935 1996.

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802.

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Business statistics : for management and economics / Wayne W. Daniel. by

Daniel, Wayne W
Terrel, James C. Jnt. author

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Houghton Mifflin, c1995

Availability: Items available for loan: Athi-River Campus (5)Call number: HA29.D243, ... Nairobi Campus (1)Call number: HA29.D243. Not available: Athi-River Campus: Lost (1). Nairobi Campus: Withdrawn (2).

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803.

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Fundamentals of marketing / William J. Stanton. by

Stanton, William J
Etzel, Michael J. Jnt. author
Walker, Bruce J. Jnt.author
McGraw-Hill series in marketing

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c1991

Availability: Not available: Nairobi Campus: Withdrawn (2).

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804.

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Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat. by

Engel, James F
Blackwell, Roger D [joint author.]
Kollat, David T [joint author.]

Series: The Dryden Press series in marketing

Edition: 3d ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hinsdale, Ill. : Dryden Press, c1978

Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.E5 1978.

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805.

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Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. by

Abell, Derek F, 1938-
Hammond, John S, 1937- [joint author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1979

Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.A24.

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806.

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Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by

Lamb, Charles W
Hair, Joseph F [Joint author.]
McDaniel, Carl D [Joint author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992

Availability: Items available for loan: Athi-River Campus (2)Call number: HF5415.L2624, ...

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807.

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Marketing analysis and decision making / Burton H. Marcus, Edward M. Tauber. by

Marcus, Burton
Tauber, Edward, 1943- [joint author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Little, Brown, c1979

Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.M3.

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808.

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Promotional strategy / [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw. by

Engel, James F
Wales, Hugh G [joint author.]
Warshaw, Martin R [joint author.]

Edition: Rev. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R. D. Irwin, 1971

Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.E5. Not available: Nairobi Campus: Withdrawn (1).

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809.

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Marketing research : text and cases / by Harper W. Boyd and Ralph Westfall. by

Boyd, Harper W
Westfall, Ralph [joint author.]

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Illinois : Irwin, c1972

Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.B65 1972. Not available: Nairobi Campus: Withdrawn (1).

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810.

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Consumer behavior / James F. Engel, Roger D. Blackwell, David T. Kollat. by

Engel, James F
Blackwell, Roger D [joint author.]
Kollat, David T [joint author.]

Series: The Dryden Press series in marketing

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Holt, Rinehart and Wiston, c1973

Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.E5 1973.

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811.

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Marketing : The one-semester introduction / by Geoff Lancaster and Paul Reynolds. by

Lancaster, Geoff
Reynolds, Paul., joint author

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth, c2002

Availability: Not available: Nairobi Campus: Lost (1). Nairobi Campus: Withdrawn (1).

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812.

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Marketing management / by Geoff Lancaster, Lester Massingham. by

Lancaster, Geoff
Massingham, Lester., joint author

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c2001

Availability: Not available: Nairobi Campus: Withdrawn (1).

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813.

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Marketing research : text and cases / by Harper W. Boyd. by

Boyd, Harper W
Westfall, Ralph [joint author.]

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Illinois : Irwin, c1985

Availability: Not available: Nairobi Campus: Withdrawn (1).

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814.

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Marketing in an age of change : an introduction / Jon G. Udell, Gene R. Laczniak. by

Udell, Jon G
Laczniak, Eugene R [joint author.]

Series: Wiley series in marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley, c1981

Availability: Not available: Nairobi Campus: Withdrawn (1).

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815.

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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by

Engel, James F
Kinnear, Thomas C, 1943- [joint author.]
Warshaw, Martin R [joint author.]

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R. D. Irwin, 1979

Availability: Not available: Nairobi Campus: Withdrawn (1).

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816.

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The marketing research process : a managerial approach to purchasing relevant information for decision making / [by] Keith K. Cox and Ben M. Enis. by

Cox, Keith Kohn
Enis, Ben M [joint author.]

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Pacific Palisades, Calif. : Goodyear Pub. Co., c[1972]

Availability: Not available: Nairobi Campus: Withdrawn (1).

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817.

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Marketing research and analysis / [by] Lyndon O. Brown [and] Leland L. Beik. by

Brown, Lyndon O
Beik, Leland Larson [joint author.]

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Ronald Press Co., c[1969]

Availability: Not available: Nairobi Campus: Withdrawn (1).

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818.

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Marketing research / [by] David J. Luck, Hugh G. Wales [and] Donald A. Taylor. by

Luck, David Johnston
Taylor, Donald Arthur, 1923- [joint author.]
Wales, Hugh G [joint author.]

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c[1974]

Availability: Not available: Nairobi Campus: Withdrawn (1).

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819.

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Marketing; principles and methods / [by] Charles F. Phillips [and] Delbert J. Duncan. by

Phillips, Charles Franklin, 1910-
Duncan, Delbert J [joint author.]

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R. D. Irwin, 1968

Availability: Not available: Nairobi Campus: Withdrawn (1).

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820.

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Marketing research : text and cases / by Harper W. Boyd. by

Boyd, Harper W
Westfall, Ralph [joint author.]

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Illinois : Irwin, c1986

Availability: Not available: Nairobi Campus: Withdrawn (1).

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