Marketing communications : a European perspective / by Patrick De Pelsmacker.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : Prentice Hall, c2004.Edition: 2nd edDescription: xv, 578 p. : illISBN:
  • 0237685007
LOC classification:
  • HF5415.123 .P45
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.123.P45 (Browse shelf(Opens below)) c.1 Available BK027467
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.123.P45 (Browse shelf(Opens below)) c.3 Available BK032933
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.123.P45 (Browse shelf(Opens below)) c.2 Available BK043703

Includes bibliographical references and index.

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