Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette.

By: Contributor(s): Material type: TextTextPublication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.Edition: Second EditionDescription: digitalISBN:
  • 9783540883494
Subject(s): Additional physical formats: Printed edition:: No titleDDC classification:
  • 650 23
LOC classification:
  • HD28-70
Online resources: In: Springer eBooks
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