Reputation Transfer to Enter New B-to-B Markets [electronic resource] : Measuring and Modelling Approaches / by Christine Falkenreck.

By: Contributor(s): Material type: TextTextSeries: Contributions to Management Science | Contributions to Management SciencePublication details: Heidelberg : Physica-Verlag HD, 2010.Description: digitalISBN:
  • 9783790823578
Subject(s): Additional physical formats: Printed edition:: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5410-5417.5
Online resources: In: Springer eBooks
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