Marketing in an age of change : an introduction / Jon G. Udell, Gene R. Laczniak.

By: Contributor(s): Material type: TextTextSeries: Wiley series in marketingPublication details: New York : Wiley, c1981.Description: xix, 588 p. : ill. ; 24 cm. & + 84 transparenciesISBN:
  • 0471081698
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .U3 HF5415 .U3
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5415.U3 (Browse shelf(Opens below)) c. Weeded BK032815

Includes bibliographies and index.

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