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	1.	Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D Series: Irvin series in marketing Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1990 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.M369. Place hold Add to cart (remove)
	2.	Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D Series: The Irwin series in marketing Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, c1987 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.M369 1987. Place hold Add to cart (remove)
	3.	Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, c1988 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.M223 1988. Place hold Add to cart (remove)
	4.	Essentials of marketing : a marketing strategy planning approach / William D. Perreault........[et.al] by Perreault, William D Cannon, Joseph P. and McCarthy, E. Jerome Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-hill, c2010 Availability: Items available for loan: Athi-River Campus (1)Call number: OS HF5415.M375 2010. Not available: Nairobi Campus: In transit (1). Place hold Add to cart (remove)
	5.	Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, and E. Jerome McCathy. by Perreault, William D Cannon, Joseph P McCarthy, E. Jerome Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, 2009 Availability: Items available for loan: Athi-River Campus (3)Call number: OS HF5415.13.M369 2009, ... Nairobi Campus (3)Call number: OS HF5415.13.M369 2009, ... Place hold Add to cart (remove)
	6.	Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy. by McCarthy, E. Jerome Perreault, William D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : IRWIN, 1991-1992 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5615.M43 1991. Place hold Add to cart (remove)
	7.	Basic marketing : a global managerial approach / E. Jerome McCarthy. by McCarthy, E. Jerome Perreault, William D Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : IRWIN, c1993 Availability: Items available for loan: Athi-River Campus (4)Call number: HF5415.13.M369, ... Nairobi Campus (4)Call number: HF5415.13.M369, ... Not available: Nairobi Campus: Lost (1). Place hold Add to cart (remove)
	8.	Basic marketing : a managerial approach / E. Jerome McCarthy. by McCarthy, E. Jerome Perreault, William D Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood : Irwin, c1987 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.M44 1987. Place hold Add to cart (remove)
	9.	Applications in basic marketing : clippings from the popular business press / William D. Perreault. by Perreault, William D McCarthy, E. Jerome Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw- Hill, 2005 Availability: Not available: Athi-River Campus: In transit (1). Place hold Add to cart (remove)