An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited / Danson Ndungu Kariuki Mwangi.
Material type:
- HE9713 .K4 M93
A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management.
Includes bibliographical references and index.
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