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The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / Anthony S. Okoth.

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Material type: Text

TextPublication details: Nairobi, Kenya : Daystar University, c2006.Description: vii, 104 p. : illSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses	Athi-River Campus Africana & Special Collection	THES HD9666.5.O368 (Browse shelf(Opens below))	Available		BK043272
Theses	Nairobi Campus Africana & Special Collection	THES HD 9666.5.O368 (Browse shelf(Opens below))	Available		BK086742

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Previous	THES HD6229.K35 The use of communication campaigns in addressing social issues :	THES HD6250.N55 2020 Assessing effects of child labour on the socio-economic life of children in Mwea Tebere Irrigation Scheme, Kirinyaga County /	THES HD6278.K4K36 A survey of the performance of Daystar University Business administration ... /	THES HD9666.5.O368 The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /	THES HE9715.W34 2010 The role of mobile telephony in promoting socio-economic activities in rural areas in Kenya :	THES HF1607.W35 Portrayal of the male gender in food and beverages commercials in Kenya television stations /	THES HF1607.W35 Portrayal of the male gender in food and beverages commercials in Kenya television stations /	Next

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