Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN:
  • 0132336222
  • 0132336227
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69 .B7K45
Other classification:
  • 85.40
Online resources: Other related works:
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HD69.B7K45 2008 (Browse shelf(Opens below)) Available BK070928
General Collection item General Collection item Athi-River Campus Open Shelves HD69.B7K45 2008 (Browse shelf(Opens below)) Available BK070929
General Collection item General Collection item Athi-River Campus Open Shelves HD69.B7K45 2008 (Browse shelf(Opens below)) Available BK072786
General Collection item General Collection item Athi-River Campus Open Shelves HD69.B7K45 2008 (Browse shelf(Opens below)) Available BK073868
General Collection item General Collection item Nairobi Campus Open Shelves HD69.B7K45 2008 (Browse shelf(Opens below)) Available BK073865
General Collection item General Collection item Nairobi Campus Open Shelves HD69.B7K45 2008 (Browse shelf(Opens below)) Available BK070926

Includes bibliographical references and index.

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