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701.
Exploring the effectiveness of the communication strategies used by Tanzania Tourism Board ( TTB) in promoting tourism / Gibson Godwin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, 2010
Availability: Items available for loan: Athi-River Campus (1)Call number: THES G155.T34 G6 2010. Nairobi Campus (1)Call number: THES G155.T34 G6 2010.

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702.
An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited / Danson Ndungu Kariuki Mwangi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2010
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HE9713.K4 M93 2010.

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703.
Effectiveness of web marketing as a marketing tool for small and medium size enterprises (SMEs) in Nairobi / Proce-covia Kevina Okuna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2010
Availability: Items available for loan: Athi-River Campus (2)Call number: THES HF5415.1265.A4 O58 2010, ... Nairobi Campus (1)Call number: THES HF5415.1265.A4 O58 2010.

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704.
Competitive marketing strategies towards enhancing students' environment : a case study of two private universities / Chebet J. Bowen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2011
Availability: Items available for loan: Nairobi Campus (1)Call number: THES LB2342.8.K4B69 2011.

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705.
Exploration of marketing forces and strategies employed by Sudan small scale business people : a case study of Barh El Ghazal market / Youlalia Thomas Tingui. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2011
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.13.S73T56 2011.

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706.
The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University / Kennedy Gakrur Githinji. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2011
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.13.G58 2011.

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707.
Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi / Richard Mbalya. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2010
Availability: Items available for loan: Athi-River Campus (1)Call number: THES HF5415.13.M33 2010. Nairobi Campus (1)Call number: THES HF5415.13.M33 2010.

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708.
An assessment of marketing strategies employed by private Universities in Kenya to boost student enrollment / Julia Maina. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, 2012
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HD41.M25 2012.

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709.
Strategies used by small and medium enterprises for competitive advantage : a case study of Juba market South Sudan / Susan Kiden George Lako. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, 2012
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.L356 2012.

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710.
An evaluation of social networks as a marketing tool for organizational products and services in selected telecommunication service providers in Kenya / Berlinda N. Muthiani. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, 2012
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.M88 2012.

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711.
The effect of E-marketing as a strategy to boost tourism business performance : a survey of SMEs in the Kenyan tourism industry / Pamela C. Lopokoiyit. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, 2013
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.126.L67 2013.

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712.
An assessment of strategic marketing practices on market performance of the Kenyan football industry Nairobi. Kenya / Darius N. Kibua. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2016
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.13.K4K53 2016.

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713.
The effect of green marketing on organizational sustainable competitive advantage : a case of Nairobi Java House, Kenya / by Margaret Waithira Miano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2016
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5413.K4M53 2016.

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714.
Effect of customer relationship management on competitive advantage in private universities in Kenya : a case of Daystar University, Nairobi Campus / by Joel Macharia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2016
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.5.K4M33 2016.

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715.
The role of visual brand differentiation in the continuity of new print magazines in Kenya / Yofi Juma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2016
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HD69.K4J86 2016.

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716.
The role of social media in micro and small-sized enterprises performance in Nairobi Central Business District : a case of the hair and beauty boutiques / Paskal Martin Opiyo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2016
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.1265.K4O65 2016.

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717.
The relevance of internet advertising as a marketing tool in Kenya : a survey of MBA students from selected private universities / by Lesa J. Muindi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, c2006
Availability: Items available for loan: Athi-River Campus (1)Call number: THES HF5415.M856. Nairobi Campus (1)Call number: HF5415.M856.

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718.
Effect of marketing strategies on customer satisfaction among University students : a case of Daystar University, Kenya / by Daniel Lihanda Igunza. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2016
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.13.K4I38 2016.

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719.
The effect of relationship marketing strategies on performance in the hotel industry in Kenya : a case of five star hotels in Nairobi / Sylvia M. Ng'ang'a. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, 2013
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.16.N63 2013.

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720.
Factors affecting strategic plan implementation and their effects on performance in Kitui County government in Kenya : a case of Kitui County / Job Mwendwa Mati. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2016
Availability: Items available for loan: Athi-River Campus (1)Call number: THES HD30.28.K4M38 2016. Nairobi Campus (1)Call number: THES HD30.28.K4M38 2016.

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