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1.
The green consumer supermarket guide / Joel Makower, with John Elkington and Julia Hailes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y., U.S.A. : Penguin Books, c1991
Availability: Items available for loan: Athi-River Campus (1)Call number: TX356.M35.

2.
How to use advertising to build strong brands / edited by John Philip Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Availability: Items available for loan: Athi-River Campus (1)Call number: HF6161.B4H69. Nairobi Campus (2)Call number: HF6161.B4H69, ... Not available: Athi-River Campus: In transit (1). Nairobi Campus: In transit (1).

3.
The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / Anthony S. Okoth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, c2006
Availability: Items available for loan: Athi-River Campus (1)Call number: THES HD9666.5.O368. Nairobi Campus (1)Call number: THES HD 9666.5.O368.

4.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Athi-River Campus (4)Call number: HD69.B7K45 2008, ... Nairobi Campus (2)Call number: HD69.B7K45 2008, ...

5.
Tracking advertising and monitoring brands / by Colin McDonald. by Series: Admap monograph ; No. 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Henley-on-Thames, U.K : Admap Publications, 2000
Availability: Items available for loan: Athi-River Campus (3)Call number: OS HD69.B7M33 2000, ... Not available: Nairobi Campus: Withdrawn (2).

6.
Brand Hollywood / Selling entertainment in global media age. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2008
Availability: Items available for loan: Athi-River Campus (3)Call number: PN1995.9.M29G73 2008, ... Nairobi Campus (2)Call number: PN1995.9.M29G73 2008, ...

7.
The role of visual brand differentiation in the continuity of new print magazines in Kenya / Yofi Juma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2016
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HD69.K4J86 2016.

8.
Advertising media planning : a brand management approach / Larry D. Kelly. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2015
Availability: Items available for loan: Athi-River Campus (2)Call number: HF5826.5.K45 2015, ... Nairobi Campus (2)Call number: HF5826.5.K45 2015, ...

9.
Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum, 1999
Availability: No items available.

10.
Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, c2004
Availability: No items available.

11.
Brandscendence [electronic resource] : three essential elements of enduring brands / Kevin A. Clark. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publication details: Chicago : Dearborn Trade, 2004
Availability: No items available.

12.
Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Availability: No items available.

13.
Beyond the brand [electronic resource] : why engaging the right customers is essential to winning in business / John Winsor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago : Dearborn Trade Pub., 2004
Availability: No items available.

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Creating passionbrands [electronic resource] : getting to the heart of branding / Helen Edwards and Derek Day. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Sterling, Va. : Kogan Page Limited, c2005
Availability: No items available.

17.
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: No items available.

18.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Availability: No items available.

19.
The business of brands [electronic resource] / by Jon Miller & David Muir. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004
Availability: No items available.

20.
Branded entertainment [electronic resource] : product placement and brand strategy in the entertainment business / Jean-Marc Lehu. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Kogan Page, 2007
Availability: No items available.